Attracting Candidates with Apply by Text

Now that you have an Apply by Text number and a QR Code, it's time to start getting the word out to candidates.

Here is a quick list of some of the most common ways to market your Apply by Text QR Code or texting number.

It shouldn't be a surprise that job boards are probably one of the highest "traffic" sources of candidates you might be seeing. However, when a candidate clicks on your career site, 95% of the visitors leave without completing an application. (AppCast -2021 Recruitment Marketing Report.
That's a lot of wasted money on candidates that you have no contact information on, and no way to reach out to.

So, by adding your Apply by Text call to action like "Now Hiring! Text "jobs" to ###" at the TOP of your job description, on all of your online job postings, you're giving candidates an additional, interesting, and easier way to engage, without requiring a 20 minute ATS webform that we have trained candidate to hate. (Think about the Resume Blackhole... we ask candidates to fill out all this info... and never call them back).
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Here's an example of a Craigslist ad. Have you used Craigslist lately?
It's a cheap alternative, and since most of your competition is probably using Indeed, it might be worth trying Craigslist, as an alternative. AND, you can include a QR code, plus your Apply by Text Call to Action.
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If you double your candidate application rate, from say 5% to 10% that's like doubling your recruitment advertising budget.
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But you don't have to spend more money to drive candidates... you probably already have the candidates on your career site. They just want an easier way to engage you.

Here's an example of a retail client who added their Apply by Text to their career site.
It's super-fast to add, and can dramatically increase your candidate conversions.
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This is one of my favorite examples because it's easy to do, is shared within a community, and gets results.
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Each month the Pinal County Sheriff's Office in Arizona, adds a new post to their Facebook page, that includes their Apply by Text call to action.
This doesn't take long to do, but from looking at the number of shares they are getting... it's working.
Sometimes it's just a picture, like the one below, from graduation from their academy.
But, this isn't just a job... look at the smiles on Sheriff's face, and the new Deputies.
This is a community and family. There's no joke that law enforcement is a tough job, but wouldn't this kind of atmosphere encourage your candidates?
(This isn't a competition, by the way, either... it's about being authentic, sharing your culture, and you'll attract the right people.)

You never know who might be getting your emails, or getting them forwarded to other candidates.
Here's what Tabatha Rolph, HR Manager for BRC Rubber and Plastics' email signature looks like.
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This is another tip from Tabatha Roth.
Tabatha is a go-getter, and she's getting results.
Like most smaller-town manufacturing, it can be hard to build an employee brand. There aren't that many possible candidates, and the list is endless.
But Tabatha doesn't let that bother her.
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Look at this business card she created.
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